AUSTRALIA CAN’T GET ENOUGH OF SAMOA’S FROZEN TARO

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Caleb Jarvis, Trade & Investment Manager, PTI Australia / Mona Matu, Export Services Manager, PTI Australia (Left to right)

Samoan made Talofa (frozen) taro is making a name for itself in Australia. After their first shipment to Sydney late last year demand for Talofa’s (frozen) taro is on the rise.

On Monday, 1 May,  Mona Mato, Export Services Manager, Pacific Trade Invest (PTI) Australia is in Samoa leading a buyer mission. Mr Mato will be visiting with Private Exporter, Su’a Tanielu Su’a  the man driving the success of the Talofa taro in Australia. PTI Australia have been assisting Su’a in expanding his exporting presence in the Australian market providing support towards the supply of the company’s packaging and print and radio advertising in Australia. Mr Mato is excited to have the opportunity to be in Samoa and see first-hand where the taro is sourced and see a shipment leaving the Samoan

“The Australia market can be hard to enter, I’ve been very impressed with Su’a ‘s vision and professionalism. He has a premium taro product and with the ban of fresh Samoan taro to Australia since 1993 Talofa taro is breaking perceptions in Australia and showing frozen Taro is just as good as fresh Taro and the proof is the number of repeat purchases he’s receiving.

“What’s even more exciting for PTI Australia is seeing the flow-on effect Talofa’s success has on the community supporting and growing the incomes for local farmers. I’m looking forward to meeting the farmers and capturing this story so we can share it with Australian buyers to strengthen the Talofa brand and what it stands for in Australia.”

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