‘SAMOA FASHION WEEK – SAC RUNWAY 2016’

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When : MONDAY 25th JULY 2016

Where :  TANOA BOARDROOM (across from Reception)

Time :   10.00am

‘SAMOA FASHION WEEK – SAC RUNWAY 2016’

‘Celebrating Fashion ~ Made in Samoa’

(12 – 17 September, 2016 – Tanoa Tusitala Hotel)

Samoa is popularly known as the pearl of the Pacific because like the pearl’s beauty, its unique and lustrous natural landscapes and clean environment is the pride of the friendliest people in the southern hemisphere.

‘Samoa Fashion Week (SFW) – SAC RUNWAY 2016’ is the first of its kind in Samoa. The Samoa Arts Council (SAC) in Partnership with the Pacific Runway Fashion Show Sydney Australia – October 2016, is planning a week long fashion spectacle ‘SFW – SAC RUNWAY 2016’– Samoa’s first ever Fashion Week, 12 – 17th September 2016 ,post Teuila Festival. Proceeds from the event will financially support 2 winners of the ‘SFW – SAC RUNWAY 2016’ (both emerging and established designers) to attend the Pacific Runway Fashion Show in Sydney Australia, October 2016.

Samoa has in the recent years flourished in terms of well promoted well marketed fashion houses. MENA, CECILIA’s, Peter Tamasese and Plantation House with Merita Wendt to name a few are some of the earlier fashion labels that have set the scene for fashion designing in Samoa’s fashion history. These style icons have undoubtedly been inspired by their Samoan environment and heritage.

Today, more fashion houses are on the rise such as Mahealani’s island wear, Lokostyle, Kara’s Fashion and fashion boutique stores such as My Tiara’s Boutique, Janet’s of Samoa and Daphne’s. The flea market is also filled with fashion designs by small time entrepreneurs. How do we synergise these creative outlets from pocketed fashion shows to one major national fashion extravaganza that will run and attract national, regional and international attention?

Hence, this is the impetus behind the planned Samoa Fashion Week ‘SFW – SAC RUNWAY 2016’. With the idea of driving Tourism oriented fashion show that targets locals and tourists from various hotels and accommodations to attend the forums, showcases, Main Event & Fashion Show.

‘SFW – SAC RUNWAY 2016’ plans to host the following;

PROGRAM AT A GLANCE:

Monday 12th Sept – Charity Cocktail & Official Launch (Tanoa Hotel Convention Centre)

Tuesday 13th & Wednesday 14th Sept – Fashion Forum / Conference (Tanoa Hotel Mini Conference Room)

Thursday 15th & Friday 16th Sept – Fashion Market showcase (Tanoa Hotel Front Garden)

Saturday 17th Sept –Main Event & Fashion Show (Tanoa Hotel Swimming Pool)

The show will showcase 6 different Genres of fashion 1. Resort Wear, 2. Urban wear, 3. Big Mama, 4. Church Inspired, 5. Creative/Traditionally inspired Wear and, 6. Evening Wear.

Designers from our own local fashion scenery will showcase and compete during the week long showcase in the ‘SFW – SAC RUNWAY 2016’.

Held over 6 days beginning with a Charity Fashion Cocktail Monday 12th September, the event culminates with a Fashion & Design Forum and 6 collections show in the final spectacular evening. Phone: (+685) 31293 E-mail: info@samoaartscouncil.com www.samoaartscouncil.com

We expect at least 3000 people to attend ‘SFW – SAC RUNWAY 2016’ throughout the weeklong activities which will show the work of approximately 15 designers locally and Samoan made.

‘SFW – SAC RUNWAY 2016’ is produced by the Samoa Arts Council (SAC). SAC is a Non-Government Organisation established since 2012 that fosters relationships and nurtures development in fashion in Samoa among other mediums of Art.

Our objective is to encourage the proliferation of globally competitive fashion design and in turn drive export receipts and employment growth via international demand for such designs.

Improved resources, planning, and a best practice approach, ‘SFW – SAC RUNWAY 2016’ is destined to be a fountain of inspiration from which new fashion initiatives of scholarship, activism, policy, education and culture will flow, and create understandings at the crossroads between the local and the global markets.

‘SFW – SAC RUNWAY 2016’ primary source of cash revenue is from local corporate sponsorships.

SPONSORSHIP :

Join us on the week and display your banner alongside ours.

Be a Sponsor ;.

Gold: 

Entitlements:

5 premium complimentary tickets to the Fashion Show

Inclusion in all PR for the event

Invite to the Charity Cocktail & launch

Invite to the Fashion Conference

Invite to the Fashion Market

Silver:

 Entitlements:

3 premium complimentary tickets to the Fashion Show

Inclusion in all PR for the event

Invite to the Charity Cocktail & launch

Invite to the Fashion Conference

Invite to the Fashion Market

Bronze:

Entitlements:

2 premium complimentary tickets to the Fashion Show

Inclusion in all PR for the event

Invite to the Charity Cocktail & launch

Invite to the Fashion Conference

Invite to the Fashion Market

Below   supporting sponsor

1 complimentary ticket to the Fashion Show

Inclusion in all PR for the event

Invite to the Charity Cocktail & launch

Invite to the Fashion Conference

Invite to the Fashion Market

 

 

Make a donation or in-kind support with ‘Samoa Fashion Week – SAC RUNWAY 2016’ and your company name/logo will be highlighted on our promotional materials.

For more information please contact the working committee members:

Cecilia Keil (Cecilias Fashion / Pacific Runway Fashion Show Australia)

Email: ceciliakeil65@gmail.com / mobile – 7773699

Jackie Loheni (SAC Treasurer / MENA )

Email: jackie@menashop.com / mobile – 7706362

Vanya Taule’alo (SAC Vice President / Legends Café and Gallery)

Email: vtaulealo@samoa.ws / mobile – 7772993

Tuilagi Seiuli Allan Alo Va’ai (SAC President / University of the South Pacific)

Email: alo_a@usp.ac.fj (mob) 7756157

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